Build Brand Fame in the Age of AI Webinar

Event Image
Event Details

08
08 October 2026

10:00am – 11:00am

Zoom


Why Being Known Matters More Than Being Found

 

Ever wondered how can you promote your business services to a wider customer base? 

 

Join our members Radio Essex for an engaging webinar exploring why building a recognisable and distinctive brand has never been more important – and the role radio and audio can play in helping businesses become known, remembered and actively searched for.
 
Whether you’re a business owner, marketing professional or senior leader, you’ll leave with fresh insight into the changing marketing landscape and practical ideas for building a stronger, more memorable brand.

 

Marketing is changing. AI, search and digital platforms are transforming the way customers discover products, services and local businesses. But as the way we’re found changes, one thing becomes even more important: being known.

 

How do businesses build the recognition, familiarity and trust that makes customers actively look for them, whatever platform they’re searching on?
 
We will explore how customer behaviour is changing, why brand recognition and mental availability matter, and how reach, frequency and powerful creative messaging can help a business cut through in an increasingly crowded marketplace.

Learn how radio and audio can work alongside digital marketing to build brand fame, trust and recognition, helping turn a business from simply being found into a name customers already know and look for.
 

 

We Will Cover:

  • How customer discovery and search behaviours are changing

  • Why being known matters as much as being found

  • Brand recognition and mental availability

  • Why reach and frequency matter

  • The role of radio and audio in building brand fame and recognition

  • Why great creative gets remembered

  • How radio and digital can work together rather than compete

  • Practical examples of how businesses can use audio to stand out and drive action
     


Date:   Thursday 8 October 10.00am - 11.00am 
Virtual: Zoom Platform
Cost to attend: Free for Members and Non-Members £25.00 + VAT

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